Watch: How did Jaguar XJ series celebrate its 50th anniversary?

By, 2018-05-07

In the world of the cars, there are also celebrations of the birthdays of a particular model, but the celebration of cars is only for successful cars that have been liked by the audience. How can car owners celebrate their distinctive cars?

What was the way Jaguar celebrated the XJ model, which lived for half a century? Have they lit candles for its years and wished it more success?!

The way we celebrate our birthdays is certainly different from the way carmakers celebrate cars. Jaguar saw that the Jaguar XJ deserves to be celebrated because it is not like other cars that fade away after years of manufacturing. Not all cars maintain their name and brand in the market and in the minds of the public.

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In this regard, half a century after the success of the Jaguar XJ, which was first launched at the Paris Motor Show in 1968, Jaguar decided to celebrate it by releasing a new version of the Jaguar XJ50. Over the past half century, the XJ has produced seven different generations, most recently in 2009, a decade ago.

Jaguar found that the best option to celebrate the Jaguar XJ is to produce a new version of the latest technology to be able to compete with the latest cars released in previous years and to match the latest technologies and designs and create a unique character that reflects the character of Jaguar. People will not be able to remember cars that have gone through some time without something new because of the increase of competition.

We can say that the launch of a new generation of Jaguar announced at the Beijing Show was the best choice and the best way for Jaguar to celebrate the half-century anniversary of the first Jaguar XJ.

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What are the features of the new Jaguar, XJ50?

The new generation of the Jaguar XJ has unique front and rear bumpers alongside new 20-inch Venom wheels, a black front grille and unique badging and a luxurious design with decorative motifs on the side and rear vents.

The aluminum chassis reduces its weight by 40%, and there are modern techniques such as four-wheel drive.

The engine will be powered by a 3.0-liter diesel engine or a 3.0-liter petrol engine with almost 300 hp.

As for the colors, the Jaguar XJ50 comes in 4 colors: Fuji White, Santorini Black, Loire Blue and Rosello Red.

The car's price is expected to start at $ 87,500 and the car will be announced in the fourth quarter of this year.