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AAB Launches Next-Generation Hiace in Qatar

By, 2019-05-27

Toyota Hiace


The Hiace was launched in a customer meet event over Iftar in Oryx Rotana Hotel


AAB expressed its immense gratitude for its loyal customers who have significantly and positively contributed to the continued success and profitability of the company through continues loyalty through the years. Customer Appreciation Is More Than Gratitude, It’s a Partnership. The Hiace was launched in a customer meet event over Iftar in Oryx Rotana Hotel


  • Semi-bonnet design offers outstanding performance, including ride comfort, quietness, and collision safety
  • A wider choice of new engines and longer wheelbases
  • Improved straight-line performance and stability


Keeping up with its heritage of transporting people and goods with peace of mind, Toyota has revealed a new-generation Hiace van and bus range with advanced safety features, powerful new engines, increased ride comfort, and a host of new specifications. Featuring a semi-bonnet design that enhances reliability, toughness, and functional beauty, and offering a wider choice of body sizes the all-new Hiace is set to strengthen the company's share of the Middle East’s light commercial vehicle (LCV) market.


In the region, where tourist footfall and business activity across industries have increased tremendously as a result of the ongoing economic diversification efforts by regional governments, demand has risen for passenger and cargo transportation including tourist minibuses, private buses, and vehicles for use in logistics. The all-new Hiace range has been developed to respond to these diverse and ever-evolving needs.


"The Hiace was developed using the keywords ‘Hiace Pride’ as its foundation, and in line with the concept of being a faithful partner that makes people feel safe, satisfied, and proud. Owners, drivers, and passengers know they are in good hands when they own, drive, and ride in a Hiace," commented Chief Engineer Takuo Ishikawa, who was at the helm of the all-new vehicle’s development.


Since the launch of the first-generation Hiace in 1967, it has become one of Toyota's representative global vehicles, with more than 6.24 million units sold in over 150 countries. The Hiace demonstrates prowess through its high durability and reliability, and has been used as a van, minibus, and as private transportation. Currently, it is largely sold in Asia, the Middle East, Africa, Oceania, Mexico, and Latin America.


Yugo Miyamoto, Chief Representative, Middle East and North Africa Representative ‎Office, Toyota Motor Corporation, said: “We are excited to launch the all-new Hiace in the region, presenting our customers with the total solution for safe, seamless and cost-effective transportation of passengers and cargo. Featuring a semi-bonnet design, the vehicle offers immense flexibility through conversions and customization to meet varied business and personal needs.


” Miyamoto added: “The sixth-generation Hiace has expanded its core mission as capable, durable and reliable transport to deliver the comfort and safety that today's motorists demand, whatever the road conditions. Offering minimal downtime and affordable maintenance, the all-new vehicle has also sought to reflect the preferences of the region. We thank our loyal customers for their relentless support and valuable feedback that help us develop ‘ever-better’ cars that are cherished and ridden for many years.”


The shift to a semi-bonneted design has enabled the development team at Toyota to implement significant changes, which include a stiffer frame, stronger straight-line performance, greater stability and maneuverability, and more pliant suspension. Complementing the all-new vehicle’s enhanced reliability, toughness, and functional beauty is a dynamic driving experience powered by two new engines – a 2.8-liter four-cylinder diesel engine and a 3.5-liter V6 naturally-aspirated petrol engine, with both being offered with a six-speed manual or automatic transmission.


Living up to the Toyota tradition of always making safety a top priority, the sixth-generation Hiace gives its customers peace of mind by reinforcing both passive and active safety. Engineered to relieve the commuting burden from its drivers and passengers, the all-new vehicle’s design cues are inspired by real-world problems to provide modern solutions. In addition to high-level body rigidity achieved through ring-shaped frame structures, the vehicle is characterized by an impact-absorbing body structure that leverages a straight side member to effectively absorb impact energy. The comprehensive array of safety features in the vehicle also include driver and front passenger SRS airbags, and a passenger airbag with a mini-clamshell design to protect center seat passenger.


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