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23 Feb 2016
In a study carried out by the Psychometrics Centre at Cambridge University in the UK, Nissan owners were discovered to be among the most agreeable people you could wish to meet.
The study used the latest personality profiling techniques, where it discovered that Nissan drivers were also the most generous, loyal and friendly among a cross-section of European car owners. The study revealed that Nissan owners are much more likely to think of others before themselves, and be far more interested in economic welfare and social justice.

“Personality assessment and automotive design are a perfect match,” said Dr Richard Mills, Doctor of Psychometrics at Cambridge University’s Psychometric Centre. “Our research shows that Nissan drivers are generally seen as trusting, soft-hearted, generous and sympathetic. They are considerate and friendly, and think other people are honest and decent, as opposed to competitive and self-interested.”
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