Infiniti continues to build on success with record breaking performance in the Middle East

By, 2015-08-25

Over 4,000 vehicles delivered in first half of 2015

Dubai, UAE – 6 August 2015: Infiniti in the Middle East continued to build on its Q1 success registering an impressive first half performance for 2015. As one of the fastest growing premium automotive brands in the region, Infiniti delivered 4,200 vehicles to customers at a growth rate of 24.6% - which is four times the pace of the premium automotive market.

“Our numbers are testament to the premium motoring experience that our vehicles continue to deliver to customers across the Middle East,” said Juergen Schmitz, Managing Director, Infiniti Middle East.

Numbers for the month of June were of particular note as Infiniti delivered 825 vehicles to customers at a comparative growth rate to the previous year of 63% - making it the best June in the history of Infiniti in the Middle East.

“We recently launched our new Q70 luxury sedan which we believe will help further these impressive results. In addition we will also look to focus on our network expansion with a couple of exciting new announcements in the pipeline. At Infiniti we are confident that we will continue to deliver great results, but more importantly ensure that our customers truly enjoy Infiniti’s promise of a premium motoring experience,” added Schmitz.

Infiniti’s all-new Q50 has been a resounding success here in the Middle East. Equipped with two new world’s first production performance technologies – Infiniti Direct Adaptive Steering™ technology and Active Lane Control™, 889 units were delivered to customers in the first half of 2015 at a growth rate of 314%.

Infiniti’s SUV line-up continued to build on its regional successes. The Infiniti QX50 led the way with a growth of 60%, whilst the QX60 accounted for a growth of 29%. The iconic QX70 and full-size QX80 continued to improve on year on year performance with increases of 7% and 5% respectively.

The network expansion into the Kingdom of Saudi Arabia last year has also started to show dividends with sales in the market increasing by 322% compared to the same period from the previous year.

Schmitz, concluded: “It is great to see impactful results in Saudi as this continues to be a key focus market for Infiniti. The launch of our new facilities there has been a clear success as evidence from our results in the Kingdom. We will continue to build on our strong platform and continue the momentum for the year ahead.”

Globally, Infiniti sold a record 103,500 new vehicles around the world in the first half of 2015, up 13% over the same period last year. On the back of a best-ever sales performance in 2014, Infiniti delivered another all-time-high result and for the first time sold more than 100,000 vehicles in the first six months.

Infiniti has laid out plans to further expand its portfolio based on the much acclaimed concept cars that had been introduced during the last two years: Q30 Concept, Q60 Concept and QX30 Concept. The Q30 production version will be unveiled at the Frankfurt Auto Show in September this year. The car will go on sale in Europe towards the end of the year with other markets following shortly after. Q30 will mark Infiniti’s first-ever entry into the compact segment.

Along with the expanded product portfolio, Infiniti is also growing its manufacturing footprint and dealer network. In 2014, Infiniti began vehicle production in Xiangyang, China and engine production at the Infiniti Powertrain Plant in Decherd, Tennessee, in the U.S. Later this year it will begin manufacturing the Q30 in Sunderland, U.K. The brand has also grown its dealer network by about 9% in 2014 to 490 globally and continues the expansion aggressively around the world.

More images for INFINITI Q70